Launching a new show isn’t just about on-air promotion — it’s also a social media moment.The art of teasing is about setting the promise before the first broadcast. Too often, media brands settle for a simple visual — “New show, Monday at 6 p.m.” That might work for big events like sports or a famous…
Should you focus on Stories or Reels to grow your visibility on Instagram?Both formats serve very different purposes: Stories build loyalty, while Reels drive reach and audience growth. This article breaks down their strengths, limits, and how to choose the right mix depending on your goals. Two Formats, Two Logics Stories and Reels don’t play…
On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…