Learn from the best!
Every week, I curate the viral videos overperforming across 40+ European radio stations. Join for free!
The Bauer group is experimenting with AI-generated traffic news. Another step towards hyper-personalised radio.
Bauer is now replacing a large proportion of its traffic bulletins on Greatest Hits Radio and Hits Radio with updates generated and read by AI. The group worked with INRIX, its long-standing partner for traffic data, to switch to an automated system. Practical changes The majority of traffic reports are no longer recorded by humans….