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The most viewed videos from the NRJ Music Awards 2025 ceremony

Bybenoit

From stage performances to backstage, red carpet moments to reactions in the dressing room: the 26ᵉ edition of the NRJ Music Awards (31 October 2025) has been filling up with views on social networks. Between emotions, looks and viral sequences, here are the videos that got the most views. These are the figures gathered from the NRJ, TF1 and TF1+ accounts on 1 November at 11.26am.

The power of Katseye :

It’s simple, no content about Katseye, no matter how innocuous, hasn’t been viewed. The group has a huge worldwide following and this was their first official ceremony.

4 million views on TikTok for the “What’s Going On / Beez in the Trap” trend (2M on Instagram)

Discover the most viewed videos of the week from 32 European radio stations

Over 1 Million Likes on a single post from BBC Radio 1 – Instagram Radio Rankings #03 by Benoît Lebreau

Weekly review of Instagram performance across major European radio stations. Trends, analysis and the standout posts of the week.

Read on Substack

@nrj

Les @katseyeworld slayyyy sur la trend “What’s Going On / Beez In The Trap” 💅 #NMA2025 #katseye #whatsgoingon #beezinthetrap #onregardequoi

♬ original sound – NRJ

Millions of views of their performance, behind-the-scenes footage and interviews. A major coup for the ceremony

@nrj

Pov : les @katseyeworld te confient un (gros) indice sur leur performance aux NRJ Music Awards en mode ASMR 🤫 🗳️Vous avez encore un jour pour voter sur l’app NRJ et NRJ.fr 📆 RDV ce vendredi 31 octobre en direct sur NRJ et TF1

♬ son original – NRJ

The most viewed videos from the NRJ Music Awards on Instagram :

C: backstage, T: red carpet, E: official programme extracts

  1. Katseye and the “What’s Going On / Beez in the Trap” trend – 2M – C
  2. Pierre Garnier, Helena and Mosimann climb the steps – 1.8M – T
  3. Pierre Garnier presents the trophy to Julien Lieb – 1.5M – E
  4. Katseye on the NRJ mini mic – 1.2M – C
  5. Ambre sings with Kendji – 1.1M – E
  6. Katseye sings Gabriella – 1M – C
  7. Helena sings “Mauvais Garçon” – 854K – E
  8. Katseye – interview – 820K – C
  9. Julien Lieb and Lénie with their trophies – 804K – C
  10. Marguerite sings “Les filles, les meufs” – 737K – E
  11. Katseye chante Gabriela – 562 K – E
  12. Helena and her two trophies – 507K – C
  13. Pierre Garnier sings his medley – 494K – E
  14. Julien Lieb sings “Le jeu” – 436K – E
  15. Pierre Garnier and Helena on the red carpet – 421K – T
  16. Mosimann sings Halo – 400K – E
  17. Ed Sheeran sings Azizam – 232K – E

The most viewed videos from the NRJ Music Awards on TikTok :

C: backstage, T: red carpet, E: official programme extracts

  1. Katseye and the “What’s Going On / Beez in the Trap” trend – 4.2M – C
  2. Theodora on NRJ mini mic – 1.6M – C
  3. Hatik and his wife on the red carpet – 1.4M – T
  4. The Katseye look – 1.2M
  5. Katseye sings Gabriella – 1M – E
  6. Katseye at the NRJ mini mic – 749.6K – C
  7. Kendji and Ambre on the red carpet – 712K – R
  8. Helena’s look – 542.3 K – T
  9. YouTubeur Le Bouseuh on the red carpet – 420K – R
  10. Pierre Garnier presents the trophy to Julien Lieb – 403K – E
  11. Katseye takes the steps – 376.4K – T
  12. Pierre Garnier and his medley – 353K – E
  13. Katseye sings Gabriela backstage – 325.9K – C
  14. Lenie and Jungeli on the red carpet – 313K – T
  15. Marine and her trophy – 309.6 – C
  16. Helena sings “Mauvais Garçon” – 308.6 – E
  17. Julien Lieb and Lénie with their trophies – 285.3K – C
  18. Marcus’ reaction to Katseye’s performance – 285K – C
  19. Theodora sings backstage – 258K – C

Key facts:

  • Mixing formats: the winning trio is official extract + backstage + red carpet.
    → Official performances provide the reach, backstage the emotion and the red carpet the ‘glamorous’ moment.
  • Overpublish without complexes: on an event like this, not everything can work and that’s normal.
    → A lot of content will get few views, but those that explode will more than make up for it. The key is volume and responsiveness: publish and test several formats, sounds and angles. The algorithm will sort it out for you.
  • Thinking in ecosystems: TF1 has activated its Danse avec les stars and The Voice accounts to promote “cross-brand” talent.
    → A multi-account strategy that multiplies contact points and strengthens group coherence.
  • Rely on a pool of partner content creators: profiles like Leslie Benaroch bring a different tone, outlook and angles.
    → They make it possible to capture other audiences with an authenticity that official accounts don’t always have, while ensuring wider, faster and more varied coverage of the highlights of the event.
  • Be everywhere: multiply the angles and points of capture, even informal ones.
    → A video in “hidden camera” mode, a shot stolen from the dressing room or a reaction captured on the spot can become the most powerful moments, the ones that the official cameras don’t show, but that the networks love.

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