Every week, we look at how radio stations use video to grow their audience. What works on YouTube, TikTok and Instagram.
On 21 September, Apple unveiled Apple Music Hall, a 600-seat venue located in the Battersea Power Station shopping centre in London. It is a venue where music and high-tech come together. As for the audience, the venue features a modular stage measuring nearly 12 metres, and a spatial sound system comprising 48 speakers positioned around…
It’s historic! Since 1 June, The Breakfast Club, iHeartMedia WWPR-FM Power 105.1’s hip-hop morning show, has been broadcast live and simultaneously on Netflix worldwide, every weekday morning for almost three hours. It is the first live daily broadcast in the platform’s history. The story began in January 2026: the full video replay episodes of The…
Netflix is continuing its conquest of new audiences in live sport, or rather, in this case, around sport. The platform has just signed a deal with Goalhanger, the production company behind The Rest Is Football, the podcast hosted by Gary Lineker, Alan Shearer and Micah Richards. The Rest is Football will be broadcast daily on…
Faced with TikTok, Instagram and YouTube, the streaming giant is redesigning its mobile application with vertical videos and video podcasts to encourage daily engagement. At its quarterly results presentation on Tuesday, the company announced a major overhaul of its mobile application, which will borrow heavily from the codes of social networks to appeal to users…
According to the Financial Times, the BBC and YouTube are to announce a partnership to create original programmes on the platform, which will then be broadcast on iPlayer and BBC Sounds. The announcement could come as early as next week. The tie-up represents a major breakthrough for an institution that until now has only used…
While competitors like Apple have long dominated the digital fitness market, Spotify is quietly positioning itself as an unexpected player in the wellness and sports industry. Led by new co-CEOs Gustav Söderström and Alex Norström, the streaming giant is exploring how video content and AI-powered features could transform the platform into much more than just…
Disney+ is preparing for the arrival of vertical videos in its application. Their aim is to increase daily usage and catch up with social and video platforms that have established the scroll reflex. The announcement was made at Disney’s Tech + Data Showcase at CES in Las Vegas. It is part of a series of…
In a long post published on Threads, Adam Mosseri lays out what he sees as one of the biggest risks facing social platforms over the next few years. As the world changes faster and faster, he argues, platforms like Instagram risk falling behind if they fail to adapt. The core shift he identifies is simple…
Instagram boss Adam Mosseri continues hisweekly story Q&A session. This time, he talks about TV, the place of subscribers, carousels, Stories, advertising and the famous “shadowban”. Very concrete answers about how the platform really works. Instagram is coming to TV, but in beta version Adam Mosseri has confirmed the launch of an initial version of…
Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own posts improve your reach? No. Commenting on your own posts doesn’t change anything. On the other hand, replying to other people’s comments increases their future engagement, which can improve your performance in the long…