Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own posts improve your reach? No. Commenting on your own posts doesn’t change anything. On the other hand, replying to other people’s comments increases their future engagement, which can improve your performance in the long…
TikTok is rolling out a new feature to bring creators closer to their audience. Bulletin boards” are now available all over the world, including France. The format is inspired by Instagram, Whatsapp and Messenger. What are bulletin boards for? A bulletin board is a simple distribution space. The creator speaks. The audience listens and reacts….
TikTok and iHeartMedia have just announced a major multi-platform partnership. Together, the two companies will launch a complete ecosystem combining filmed podcasts, radio, video studios and live events. The agreement marks a strategic turning point: TikTok creators will become voices and storytellers at events, on radio and in podcasts. The “TikTok Podcast Network”: 25 new…
This week, Instagram director Adam Mosseri took advantage of his Q&A session to talk about important topics such as features in testing, sponsorship and creator compensation. As we do every week, we decipher his answers for you to help you stay on top of Instagram news. Can you link a Reel after posting? Yes. Open…
Almost ten years after Vine disappeared, the iconic six-second video app is back with a new version called diVine, funded by Twitter founder Jack Dorsey. But this time, the project isn’t just about resurrecting a Proust’s madeleine: it wants to offer a 100% human social network where videos generated by AI are automatically detected… and…
TikTok continues its push into long-form and hybrid formats. The platform has announced a strategic partnership with iHeartMedia, the US radio giant and the world’s largest podcast publisher, to produce a new wave of filmed podcasts hosted by TikTok creators. Up to 25 shows are expected to launch: recorded in studio, distributed in audio on…
Meta is aiming to position Threads as the social platform for audio creators. After surpassing 400 million active users, the app is refining its strategy with new features designed specifically for podcasters and content studios. Threads, a new playground for audio creators? Until now, podcast-related conversations were scattered across Reddit, YouTube, Spotify or X. Threads…
Adam Mosseri did not dodge the sensitive questions this week in his usual Q&A session.Instagram’s Head faced direct criticism about how the app is evolving, made a major statement about the actual usefulness (or uselessness) of hashtags — and finally clarified Instagram’s position on “shadowbanning”. This is one of the most substantial FAQs for creators…
This week, Instagram Head Adam Mosseri, used his weekly Q&A session to address some hot topics. On the agenda: a clarification on OnlyFans creators’ visibility, new rules designed to protect teenagers, and an early look at Instagram’s future navigation layout. As every week, we’ve broken down his answers to help you stay ahead of the…
In the age of short-form dominance, Meta is doubling down on its video strategy.Facebook and Instagram are now fully centered around Reels — positioning short videos as the main lever for growth, engagement, and retention.Recent platform changes confirm the shift: everything points to a future built on Reels. What’s Changing on Facebook Meta has just…