Social Media Plateforms

Social Media Plateforms

This is how Netflix plans to steal your scrolling time from TikTok
Bybenoit 21/01/202621/01/2026

Faced with TikTok, Instagram and YouTube, the streaming giant is redesigning its mobile application with vertical videos and video podcasts to encourage daily engagement. At its quarterly results presentation on Tuesday, the company announced a major overhaul of its mobile application, which will borrow heavily from the codes of social networks to appeal to users…

Read More This is how Netflix plans to steal your scrolling time from TikTok
Social Media Plateforms | TV channels

BBC to sign historic partnership with YouTube
Bybenoit 16/01/202616/01/2026

According to the Financial Times, the BBC and YouTube are to announce a partnership to create original programmes on the platform, which will then be broadcast on iPlayer and BBC Sounds. The announcement could come as early as next week. The tie-up represents a major breakthrough for an institution that until now has only used…

Read More BBC to sign historic partnership with YouTube
Social Media Plateforms

Spotify aims to strengthen its position in fitness content through video
Bybenoit 15/01/202615/01/2026

While competitors like Apple have long dominated the digital fitness market, Spotify is quietly positioning itself as an unexpected player in the wellness and sports industry. Led by new co-CEOs Gustav Söderström and Alex Norström, the streaming giant is exploring how video content and AI-powered features could transform the platform into much more than just…

Read More Spotify aims to strengthen its position in fitness content through video
Social Media Plateforms | Digital-only media

Disney+ to create a vertical video feed in its app to encourage daily use
Bybenoit 09/01/202609/01/2026

Disney+ is preparing for the arrival of vertical videos in its application. Their aim is to increase daily usage and catch up with social and video platforms that have established the scroll reflex. The announcement was made at Disney’s Tech + Data Showcase at CES in Las Vegas. It is part of a series of…

Read More Disney+ to create a vertical video feed in its app to encourage daily use
Social Media Plateforms

“Authenticity After Abundance” in the AI Era: What Instagram’s CEO Is Warning Us About
Bybenoit 01/01/202601/01/2026

In a long post published on Threads, Adam Mosseri lays out what he sees as one of the biggest risks facing social platforms over the next few years. As the world changes faster and faster, he argues, platforms like Instagram risk falling behind if they fail to adapt. The core shift he identifies is simple…

Read More “Authenticity After Abundance” in the AI Era: What Instagram’s CEO Is Warning Us About
Social Media Plateforms

Instagram is coming to connected TVs too
Bybenoit 27/12/202527/12/2025

Instagram boss Adam Mosseri continues hisweekly story Q&A session. This time, he talks about TV, the place of subscribers, carousels, Stories, advertising and the famous “shadowban”. Very concrete answers about how the platform really works. Instagram is coming to TV, but in beta version Adam Mosseri has confirmed the launch of an initial version of…

Read More Instagram is coming to connected TVs too
Social Media Plateforms

Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Bybenoit 23/11/202523/11/2025

Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own posts improve your reach? No. Commenting on your own posts doesn’t change anything. On the other hand, replying to other people’s comments increases their future engagement, which can improve your performance in the long…

Read More Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Social Media Plateforms

TikTok launches its channels: discover the “bulletin boards”
Bybenoit 16/11/202516/11/2025

TikTok is rolling out a new feature to bring creators closer to their audience. Bulletin boards” are now available all over the world, including France. The format is inspired by Instagram, Whatsapp and Messenger. What are bulletin boards for? A bulletin board is a simple distribution space. The creator speaks. The audience listens and reacts….

Read More TikTok launches its channels: discover the “bulletin boards”
Radio Stations | Social Media Plateforms

TikTok and iHeartMedia launch a massive partnership: filmed podcasts, national radio and creators at the heart of the system
Bybenoit 15/11/202515/11/2025

TikTok and iHeartMedia have just announced a major multi-platform partnership. Together, the two companies will launch a complete ecosystem combining filmed podcasts, radio, video studios and live events. The agreement marks a strategic turning point: TikTok creators will become voices and storytellers at events, on radio and in podcasts. The “TikTok Podcast Network”: 25 new…

Read More TikTok and iHeartMedia launch a massive partnership: filmed podcasts, national radio and creators at the heart of the system
Social Media Plateforms

Monetization, reach for sponsorised posts, linked reels: the answers from Adam Mosseri (Instagram) in his Q&A of the week (15/11/2025)
Bybenoit 15/11/202515/11/2025

This week, Instagram director Adam Mosseri took advantage of his Q&A session to talk about important topics such as features in testing, sponsorship and creator compensation. As we do every week, we decipher his answers for you to help you stay on top of Instagram news. Can you link a Reel after posting? Yes. Open…

Read More Monetization, reach for sponsorised posts, linked reels: the answers from Adam Mosseri (Instagram) in his Q&A of the week (15/11/2025)

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