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Lofi Girl opens a café in Paris, when a radio station born on YouTube becomes a physical space
The Lofi Girl brand is opening its first physical location in Paris. The Lofi Café is due to open in early 2026 at 60 rue Saint-Denis, in the 1st arrondissement. The official promise is simple: a cozy place to work, relax and listen to Lofi music. No public details at this stage about prices or the menu.
Who’s Lofi Girl?
Lofi Girl was born in 2017 on YouTube under the name ChilledCow. The project was launched by Dimitri Somoguy, a French producer with a passion for hip-hop lofi. His idea is to create a continuous flow of music to accompany work and concentration.
The project took on another dimension with the appearance of the iconic visual. A student at her desk, headphones on, a cat at her side. The illustration is by Juan Pablo Machado, an artist trained in Lyon. This character transforms a simple stream into an instantly recognisable brand. With over 15 million subscribers, Lofi Girl has become a household name.
From radio to media group
Since its launch, the Lofi Girl has become a Business Girl. As the Lofi brands have multiplied on YouTube and other platforms, they have had to diversify. First of all, they multiplied their offer with more than 20 live streams with other styles of music such as Jazz or Synthwave and other situations such as pomodoro, sad or sleep. The group Lofi Girl has launched its own studio, with which they have co-produced several projects with LEGO and Ubisoft’s Assassin’s Creed licence. They also have an online shop where you can find their editions and goodies (including this beautiful cow mug). And in August 2025, they announced that they had also bought a Montreal-based video game studio, Mooncubes, with the ambition of extending the Lofi Girl universe to video games, while remaining true to its main purpose: to support work and concentration. Their flagship game, Spirit City: Lofi Sessions, is a ‘cozy game’ designed as a productivity tool. Animated visuals, Lofi music, to-do lists and personalisation. No competitive gameplay. Just a calm environment in which to work.
Why is this café a good idea?
They simply follow the habits of their listeners who use Lofi Girl to work, whether at home, on the move or in the office… Now, with this physical location, they can take the relationship between listener, work and Lofi Girl a step further. Same atmosphere. Same promise. The same moment in life. The move from digital to physical is a coherent one.
The café is located at the junction of Rue Saint Denis and Rue de la Cossonerie, on one of Paris’s busiest thoroughfares for both tourists and professionals, between the Chatelet-Les Halles metro station exit and Beaubourg.
In any case, Lofi Girl shows that a media brand can exist without a presenter or a grid, and yet still attract enough people to open a venue. You can sign up to be kept informed of the opening.
