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Every week, I curate the viral videos overperforming across 40+ European radio stations. Join for free!
The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded 2.5 billion listens, an increase of +8% compared to the same period in 2024.
A total of 2.8 billion audio plays were recorded across the BBC ecosystem, including radio, podcasts, sport, news and rich audio formats available on iPlayer.
The momentum is largely driven by podcasts. Listening to podcasts on BBC Sounds is up 15% year-on-year, confirming the platform’s central role in the British public broadcaster’s audio strategy. In this way, BBC Sounds is asserting its position as the leading destination for spoken word, news, entertainment and storytelling.
The year was also marked by audience peaks linked to major events, in particular with a record weekly audience of 5.1 million listeners during the broadcast of the Ashes.
BBC Sounds has unveiled its top 10 most listened-to podcasts of 2025, dominated by news, analysis and storytelling formats:
Jarvis Cocker, frontman of Pulp, is about to lull listeners to sleep with a special episode of The Sleeping Forecast, a wordplay on the BBC’s iconic Shipping Forecast. The programme will air on BBC Radio 6 Music on 26 October and is already available on BBC Sounds. A poetic twist on the legendary marine weather…
Your station’s social media presence shapes how people see, find, and remember you.But if you want it to truly serve your on-air brand, stop treating it like a reflex.Think of it instead as an editorial extension — a space that amplifies what makes your station unique. Here are 15 simple, practical ways to turn your…
2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on YouTube. Capital made a maximum of content in a minimum of time during its annual concert. What is the Jingle Bell Ball? The Jingle Bell Ball is Capital Radio’s big annual concert, held every…
The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is now available on London DAB, Global Player and connected speakers. The station will remain online until 1 January, in line with the release of the three parts of the final season of the show….
In a world where brands are fighting for attention, some European radio stations have understood how to transform their programmes or events into engaging and viral digital content. Here is a selection of concrete cases where the on-air channel becomes a starting point for social network activations, with or without their presenters. 1. Heart, British…
From stage performances to backstage, red carpet moments to reactions in the dressing room: the 26ᵉ edition of the NRJ Music Awards (31 October 2025) has been filling up with views on social networks. Between emotions, looks and viral sequences, here are the videos that got the most views. These are the figures gathered from…