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The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded 2.5 billion listens, an increase of +8% compared to the same period in 2024.
A total of 2.8 billion audio plays were recorded across the BBC ecosystem, including radio, podcasts, sport, news and rich audio formats available on iPlayer.
The momentum is largely driven by podcasts. Listening to podcasts on BBC Sounds is up 15% year-on-year, confirming the platform’s central role in the British public broadcaster’s audio strategy. In this way, BBC Sounds is asserting its position as the leading destination for spoken word, news, entertainment and storytelling.
The year was also marked by audience peaks linked to major events, in particular with a record weekly audience of 5.1 million listeners during the broadcast of the Ashes.
BBC Sounds has unveiled its top 10 most listened-to podcasts of 2025, dominated by news, analysis and storytelling formats:
2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on YouTube. Capital made a maximum of content in a minimum of time during its annual concert. What is the Jingle Bell Ball? The Jingle Bell Ball is Capital Radio’s big annual concert, held every…
Your station’s social media presence shapes how people see, find, and remember you.But if you want it to truly serve your on-air brand, stop treating it like a reflex.Think of it instead as an editorial extension — a space that amplifies what makes your station unique. Here are 15 simple, practical ways to turn your…
Bauer is now replacing a large proportion of its traffic bulletins on Greatest Hits Radio and Hits Radio with updates generated and read by AI. The group worked with INRIX, its long-standing partner for traffic data, to switch to an automated system. Practical changes The majority of traffic reports are no longer recorded by humans….
In a world where brands are fighting for attention, some European radio stations have understood how to transform their programmes or events into engaging and viral digital content. Here is a selection of concrete cases where the on-air channel becomes a starting point for social network activations, with or without their presenters. 1. Heart, British…
Season 5 of Stranger Things is back after a very long break of over 3 years. Netflix knows this. We’ve all got older (like the cast), our habits have changed, our uses have changed and some of the plot has been forgotten. So the platform orchestrated one of the biggest promotional tours ever for a…
The 27th edition of the NRJ Music Awards, broadcast live from the Palais des Festivals in Cannes on 31 October, once again confirmed its status as a major music event on social media. Seven days after the broadcast, the ceremony hosted by Nikos Aliagas attracted 3 million TV viewers, dominating key audiences: But the biggest…