From Bruno Mars to Madonna, iHeart and TikTok are turning album releases into a show
Since January, iHeartMedia and TikTok have pioneered a new format: the album launch party, streamed live on TikTok LIVE and simultaneously on several radio stations across the iHeart network in the United States. On 11 November, it will be U2’s turn. Madison Beer, the first On 15 January, the day before the release of her…
