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Every week, I curate the viral videos overperforming across 40+ European radio stations. Join for free!
In a long post published on Threads, Adam Mosseri lays out what he sees as one of the biggest risks facing social platforms over the next few years. As the world changes faster and faster, he argues, platforms like Instagram risk falling behind if they fail to adapt. The core shift he identifies is simple…
In September 2025, Instagram started testing a new interface in India where the app opens directly on the Reels tab — with Stories still at the top, and DMs moved to the centre of the navigation bar. For radio, TV and podcast publishers, this is more than a UI refresh — it’s a strategic shift…
Adam Mosseri did not dodge the sensitive questions this week in his usual Q&A session.Instagram’s Head faced direct criticism about how the app is evolving, made a major statement about the actual usefulness (or uselessness) of hashtags — and finally clarified Instagram’s position on “shadowbanning”. This is one of the most substantial FAQs for creators…
This week, Instagram Head Adam Mosseri, used his weekly Q&A session to address some hot topics. On the agenda: a clarification on OnlyFans creators’ visibility, new rules designed to protect teenagers, and an early look at Instagram’s future navigation layout. As every week, we’ve broken down his answers to help you stay ahead of the…
On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…