Among 18- to 34-year-olds, podcasts are becoming increasingly similar to radio in the United States
In the United States, 18–34-year-olds spend almost as much time listening to podcasts as they do to the radio. According to Podnews, which analyses Nielsen’s ‘The Record’ report for the third quarter of 2026, podcasts account for 33 per cent of their audio listening time, compared with 42 per cent for radio. Across all age…
