Weekly Q&A Adam Mosseri Instagram

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“Authenticity After Abundance” in the AI Era: What Instagram’s CEO Is Warning Us About
Bybenoit 01/01/202601/01/2026

In a long post published on Threads, Adam Mosseri lays out what he sees as one of the biggest risks facing social platforms over the next few years. As the world changes faster and faster, he argues, platforms like Instagram risk falling behind if they fail to adapt. The core shift he identifies is simple…

Read More “Authenticity After Abundance” in the AI Era: What Instagram’s CEO Is Warning Us About
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Instagram is coming to connected TVs too
Bybenoit 27/12/202527/12/2025

Instagram boss Adam Mosseri continues hisweekly story Q&A session. This time, he talks about TV, the place of subscribers, carousels, Stories, advertising and the famous “shadowban”. Very concrete answers about how the platform really works. Instagram is coming to TV, but in beta version Adam Mosseri has confirmed the launch of an initial version of…

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Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Bybenoit 23/11/202523/11/2025

Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own posts improve your reach? No. Commenting on your own posts doesn’t change anything. On the other hand, replying to other people’s comments increases their future engagement, which can improve your performance in the long…

Read More Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
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Monetization, reach for sponsorised posts, linked reels: the answers from Adam Mosseri (Instagram) in his Q&A of the week (15/11/2025)
Bybenoit 15/11/202515/11/2025

This week, Instagram director Adam Mosseri took advantage of his Q&A session to talk about important topics such as features in testing, sponsorship and creator compensation. As we do every week, we decipher his answers for you to help you stay on top of Instagram news. Can you link a Reel after posting? Yes. Open…

Read More Monetization, reach for sponsorised posts, linked reels: the answers from Adam Mosseri (Instagram) in his Q&A of the week (15/11/2025)
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Shadowban, hashtags et critiques : Adam Mosseri (Instagram) met les choses au clair dans sa FAQ (24/10/2025)
Bybenoit 05/11/2025

Adam Mosseri did not dodge the sensitive questions this week in his usual Q&A session.Instagram’s Head faced direct criticism about how the app is evolving, made a major statement about the actual usefulness (or uselessness) of hashtags — and finally clarified Instagram’s position on “shadowbanning”. This is one of the most substantial FAQs for creators…

Read More Shadowban, hashtags et critiques : Adam Mosseri (Instagram) met les choses au clair dans sa FAQ (24/10/2025)

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