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The best French podcasts on social media & media innovation to stay sharp in 2025
In a field that moves at insane speed, podcasts have become a key resource.
Here’s our pick of French podcasts that help you track platform trends, audience shifts and editorial innovation — if you work in social, digital or media marketing.
Deep Media – Julien Boujot
Independent podcast launched in 2025 by Julien Boujot. Long-form interviews with producers, strategists, journalists, executives… focused on how media is transforming in the digital age.
In one sentence: one of the only French podcasts that actually goes deep on media & digital transformation.
Le Super Daily – Supernatifs
Hosted by Thibault Tourvieille de Labrouhe, Adjan Chelil and Camille Poignant from agency Supernatifs (Lyon). A daily episode breaking down social media news: formats, algorithms, trends, standout campaigns.
In one sentence: the reference since 2018 if you run social media strategy.
Ça bouge, dans les médias – MediaConnect
Produced by MediaConnect (AFP group). A bi-monthly show giving the floor to media leaders and innovators. Topics: innovation, distribution, subscriptions, editorial strategy, business models.
In one sentence: perfect to understand the structural shifts of the French media landscape.
Mediarama – François Defossez
Hosted by François Defossez. Deep dives into the media galaxy: new formats, products, audiences, business models. Guests include major players like TF1, Brut or Radio France.
In one sentence: essential for digital / product / content leaders.
Culture Numérique – Siècle Digital
Produced by French tech media Siècle Digital. Short episodes focusing on digital news and major trends: AI, social platforms, regulation, innovation…
In one sentence: a daily listen that keeps you informed without eating your time.
Marketing & Influence – Cyril Attias
Hosted by Cyril Attias, one of the pioneers of influence marketing in France (ADMS / Globe Groupe). Interviews with creators, execs and advertisers about influence, content and e-commerce.
In one sentence: great for real-life conversations with industry pros.
Astuces de Com’ – Natalia Monfort
Created and hosted by Natalia Monfort (Optimize & Cie). Weekly pedagogical tips to communicate better, clarify your message and boost your visibility.
In one sentence: simple, effective and full of tips you can activate immediately.
No Pay No Play – J7 Media
Produced by Canadian agency J7 Media (Meta ads specialists). Antoine Gagné breaks down real paid social strategies & tests every week.
In one sentence: the francophone reference for Meta performance with tons of tips to lower CAC.
La Ligne – Hugues Dago
The latest newcomer — but already very promising. Launched in October 2025 by Hugues Dago in partnership with Stratégies. Each episode gives media directors the mic: editorial vision, strategic choices, sector transformation.
In one sentence: a demanding format focused on editorial leadership and media responsibility.
