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Every week, I curate the viral videos overperforming across 40+ European radio stations. Join for free!
The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is now available on London DAB, Global Player and connected speakers. The station will remain online until 1 January, in line with the release of the three parts of the final season of the show.

The concept is simple: recreate an American radio station from the 80s with all the codes of the era: programming exclusively 80s hits, two hosts with American accents (Vance Goodman and Mindy Flare). All accompanied by sung jingles and deliberately kitsch retro ads. They’ve taken the concept so far as to use a 1983 Inovonics FM250 to recapture the sound of FM radios of the time. The aim is to give the impression of a real radio stream from the Stranger Things universe. It’s a work of sound design that goes beyond a simple nostalgic playlist.
The WSQK radio station appears at the start of the season 5 teaser. Radio fans have been investigating the origin of this building, which is an actual radio building that has been abandoned since 1940.

On the networks and on air, Heart’s presenters have already been seen climbing into the station’s iconic vehicle. All the more reason to promote the short-lived radio station at group level!
You can listen to WSQK radio directly on the Global Player application.
The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded 2.5 billion listens, an increase of +8% compared to the same period in 2024. A total of 2.8 billion audio plays were recorded across the BBC ecosystem, including radio, podcasts, sport, news and rich…
Long perceived as the soft-spoken voice of the British establishment, BBC Radio 4 has been quietly but deliberately shifting its strategy over the past few years. Across Instagram, Facebook, X (formerly Twitter) and, more recently, TikTok, the station is now multiplying short formats, humorous clips and debate extracts to reach a younger, more mobile audience. Within the…
Faced with TikTok, Instagram and YouTube, the streaming giant is redesigning its mobile application with vertical videos and video podcasts to encourage daily engagement. At its quarterly results presentation on Tuesday, the company announced a major overhaul of its mobile application, which will borrow heavily from the codes of social networks to appeal to users…
Social media has become radio’s biggest amplifier — the way to reach listeners far beyond the airwaves.But it shouldn’t be treated like a simple editorial extension.Think of it instead as your brand’s permanent billboard, visible every day, everywhere. 1. Social Media: a Showcase, Not a Gateway Here’s the truth: posts on TikTok, Instagram or YouTube…
BBC Radio 2 crushed the competition during the week of 9 to 15 November on social networks, and what’s more, it’s all for a good cause. It’s all down to one name and one number: Sara Cox, the station’s presenter, and £10 million raised for the BBC Children in Need charity event. To raise the…
Global announces the acquisition of a majority stake in The Overlap, the sports media company founded in 2021 by Gary Neville. The aim is to accelerate the creation of a network of video-first sports brands with football as their central pillar. Who are they? On the one hand, we have the Global group, the leading…