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Every week, I curate the viral videos overperforming across 40+ European radio stations. Join for free!
The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is now available on London DAB, Global Player and connected speakers. The station will remain online until 1 January, in line with the release of the three parts of the final season of the show.

The concept is simple: recreate an American radio station from the 80s with all the codes of the era: programming exclusively 80s hits, two hosts with American accents (Vance Goodman and Mindy Flare). All accompanied by sung jingles and deliberately kitsch retro ads. They’ve taken the concept so far as to use a 1983 Inovonics FM250 to recapture the sound of FM radios of the time. The aim is to give the impression of a real radio stream from the Stranger Things universe. It’s a work of sound design that goes beyond a simple nostalgic playlist.
The WSQK radio station appears at the start of the season 5 teaser. Radio fans have been investigating the origin of this building, which is an actual radio building that has been abandoned since 1940.

On the networks and on air, Heart’s presenters have already been seen climbing into the station’s iconic vehicle. All the more reason to promote the short-lived radio station at group level!
You can listen to WSQK radio directly on the Global Player application.
To celebrate the release of her new album The Life of a Showgirl, Taylor Swift partnered with six major UK radio stations — BBC Radio 1 and 2, Heart, Capital, Hits Radio and Magic FM — each airing an exclusive interview with the superstar, some even at the very same moment. A flawlessly timed campaign…
2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on YouTube. Capital made a maximum of content in a minimum of time during its annual concert. What is the Jingle Bell Ball? The Jingle Bell Ball is Capital Radio’s big annual concert, held every…
The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded 2.5 billion listens, an increase of +8% compared to the same period in 2024. A total of 2.8 billion audio plays were recorded across the BBC ecosystem, including radio, podcasts, sport, news and rich…
Social media has become radio’s biggest amplifier — the way to reach listeners far beyond the airwaves.But it shouldn’t be treated like a simple editorial extension.Think of it instead as your brand’s permanent billboard, visible every day, everywhere. 1. Social Media: a Showcase, Not a Gateway Here’s the truth: posts on TikTok, Instagram or YouTube…
In a world where brands are fighting for attention, some European radio stations have understood how to transform their programmes or events into engaging and viral digital content. Here is a selection of concrete cases where the on-air channel becomes a starting point for social network activations, with or without their presenters. 1. Heart, British…
Radio is no longer just an audio experience.Studios are evolving into full-fledged production sets — without losing what defines them: the essence of radio. “Video radio” is that hybrid format where visuals matter as much as sound. But how do you design a studio that performs on both fronts — on-air and online — across…