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Netflix broadcasts a live radio show every morning
It’s historic! Since 1 June, The Breakfast Club, iHeartMedia WWPR-FM Power 105.1’s hip-hop morning show, has been broadcast live and simultaneously on Netflix worldwide, every weekday morning for almost three hours. It is the first live daily broadcast in the platform’s history.
The story began in January 2026: the full video replay episodes of The Breakfast Club left YouTube to become a Netflix exclusive, as part of a global agreement between iHeartMedia and the platform. A huge success! The podcast alone accounted for 40% of all podcast views on Netflix, with 3 times more viewers than the second title in the catalogue.
Radio is keeping its commercial breaks and music. Meanwhile, Netflix replaces them with a studio video with background music. iHeartMedia retains audio distribution and audio syndication in the 90 US markets also continues.
Netflix, which is being pushed around by YouTube, TikTok and other platforms, wants to establish a daily viewing habit on a platform designed for binge watching.
It’s on Netflix every day at midday GMT.
