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“Hit the Spot”, the viral format of New Zealand radio station The Edge
I guarantee: once you’ve watched one sequence of this game, you’ll want to watch them all! Hit The Spot is a radio game played by the team from The Edge morning show. The principle is simple: Dan has to sing a song with the sound off, and then fall back to the right moment when the sound comes back on. It’s a way of testing his knowledge of the rhythm and lyrics of a piece of music. If he succeeds, there’s a madness in the studio worthy of a World Cup victory.
The sequence is funny and dynamic. We’re waiting to see if he can pull it off. The editing helps to build up the tension, and you’re almost on tenterhooks every second. And the reaction, if he succeeds, is worth watching. Some commentators even say they prefer it to the sequence itself.
A sequence that has been repeated abroad since its success on the networks.
Through Rova’s article, I discovered that a Dutch radio station, Qmusic, has started to cover the game on their networks and it’s still going strong.
