Every week, we look at how radio stations use video to grow their audience. What works on YouTube, TikTok and Instagram.
Netflix is continuing its conquest of new audiences in live sport, or rather, in this case, around sport. The platform has just signed a deal with Goalhanger, the production company behind The Rest Is Football, the podcast hosted by Gary Lineker, Alan Shearer and Micah Richards. The Rest is Football will be broadcast daily on…
Goalhanger, the podcast production company behind hit shows such as The Rest Is History and The Rest Is Politics, has just reached a major milestone with over 250,000 paying subscribers across its network of shows and generating £15 million a year. With an average subscription of £60 per year, members enjoy attractive benefits including ad-free…
TikTok continues its push into long-form and hybrid formats. The platform has announced a strategic partnership with iHeartMedia, the US radio giant and the world’s largest podcast publisher, to produce a new wave of filmed podcasts hosted by TikTok creators. Up to 25 shows are expected to launch: recorded in studio, distributed in audio on…
In September 2025, Instagram started testing a new interface in India where the app opens directly on the Reels tab — with Stories still at the top, and DMs moved to the centre of the navigation bar. For radio, TV and podcast publishers, this is more than a UI refresh — it’s a strategic shift…
French broadcaster TF1 is stepping into the long-form space with its first video podcast, “Pourquoi faire compliqué?” hosted by journalist and economist François Lenglet. The concept: a space for political and economic figures to discuss the “invisible mechanisms” that hold back French society.The first guest? Former Minister of the Economy Bruno Le Maire, who, just…