The latest social media articles

Radio Stations

How Radio Stations Can Grow Their Audience Through Social Media
Bybenoit 17/10/202514/11/2025

Social media has become radio’s biggest amplifier — the way to reach listeners far beyond the airwaves.But it shouldn’t be treated like a simple editorial extension.Think of it instead as your brand’s permanent billboard, visible every day, everywhere. 1. Social Media: a Showcase, Not a Gateway Here’s the truth: posts on TikTok, Instagram or YouTube…

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Guides & Best Practices

How to Tease a New Show on Social Media
Bybenoit 15/10/202523/10/2025

Launching a new show isn’t just about on-air promotion — it’s also a social media moment.The art of teasing is about setting the promise before the first broadcast. Too often, media brands settle for a simple visual — “New show, Monday at 6 p.m.” That might work for big events like sports or a famous…

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Guides & Best Practices

Stories or Reels: How to Choose the Right Format for Your Social Media Strategy
Bybenoit 15/10/202523/10/2025

Should you focus on Stories or Reels to grow your visibility on Instagram?Both formats serve very different purposes: Stories build loyalty, while Reels drive reach and audience growth. This article breaks down their strengths, limits, and how to choose the right mix depending on your goals. Two Formats, Two Logics Stories and Reels don’t play…

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Guides & Best Practices

How to Turn Audio Into Video: 7 Smart Ways to Bring It to Life on Reels & TikTok
Bybenoit 13/10/202523/10/2025

On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…

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Radio Stations

Taylor Swift on Six UK Radio Stations: Inside a Perfectly Orchestrated Radio-Social Media Operation
Bybenoit 12/10/202514/11/2025

To celebrate the release of her new album The Life of a Showgirl, Taylor Swift partnered with six major UK radio stations — BBC Radio 1 and 2, Heart, Capital, Hits Radio and Magic FM — each airing an exclusive interview with the superstar, some even at the very same moment. A flawlessly timed campaign…

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Radio Stations

Gen Z is bringing college radio back (and they’re telling the story on TikTok)
Bybenoit 12/10/202514/11/2025

While streaming platforms are running out of ways to create real music moments — especially this summer — college radio in the U.S. is quietly making a comeback. That’s the story Manon Mariani explored in Zoom Zoom Zen on France Inter. The journalist is referencing Emily White’s deep dive in her newsletter White Noise: “Gen…

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