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The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded 2.5 billion listens, an increase of +8% compared to the same period in 2024.
A total of 2.8 billion audio plays were recorded across the BBC ecosystem, including radio, podcasts, sport, news and rich audio formats available on iPlayer.
The momentum is largely driven by podcasts. Listening to podcasts on BBC Sounds is up 15% year-on-year, confirming the platform’s central role in the British public broadcaster’s audio strategy. In this way, BBC Sounds is asserting its position as the leading destination for spoken word, news, entertainment and storytelling.
The year was also marked by audience peaks linked to major events, in particular with a record weekly audience of 5.1 million listeners during the broadcast of the Ashes.
BBC Sounds has unveiled its top 10 most listened-to podcasts of 2025, dominated by news, analysis and storytelling formats:
Clever! A passionate fan has created a Spotify playlist that updates in real time with songs played on FIP radio. But by what magic? Radio France is playing the open data game to the hilt (thanks public service). On their developer site, you can access a whole host of data on programmes, guests and stations….
In a world where brands are fighting for attention, some European radio stations have understood how to transform their programmes or events into engaging and viral digital content. Here is a selection of concrete cases where the on-air channel becomes a starting point for social network activations, with or without their presenters. 1. Heart, British…
Social media has become radio’s biggest amplifier — the way to reach listeners far beyond the airwaves.But it shouldn’t be treated like a simple editorial extension.Think of it instead as your brand’s permanent billboard, visible every day, everywhere. 1. Social Media: a Showcase, Not a Gateway Here’s the truth: posts on TikTok, Instagram or YouTube…
Your station’s social media presence shapes how people see, find, and remember you.But if you want it to truly serve your on-air brand, stop treating it like a reflex.Think of it instead as an editorial extension — a space that amplifies what makes your station unique. Here are 15 simple, practical ways to turn your…
The BBC has officially opened its annual development funds for independent production companies across the UK. Three schemes are available this year, with a total investment pot of £1.25 million. Three opportunities for independent producers Companies can apply to one of the following programmes: Each scheme includes a strategic investment, a dedicated mentor from within…
The release of LUX, Rosalía’s new album, has sparked a wave of high-performing content across major media brands. Three outlets stand out in particular LOS40, France Inter, BBC and NRJ each with a different strategy, but all with strong impact. LOS40 : the Spanish powerhouse LOS40 clearly dominates Rosalía-related coverage thanks to an event-driven and…