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Every week, I curate the viral videos overperforming across 40+ European radio stations. Join for free!
The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded 2.5 billion listens, an increase of +8% compared to the same period in 2024.
A total of 2.8 billion audio plays were recorded across the BBC ecosystem, including radio, podcasts, sport, news and rich audio formats available on iPlayer.
The momentum is largely driven by podcasts. Listening to podcasts on BBC Sounds is up 15% year-on-year, confirming the platform’s central role in the British public broadcaster’s audio strategy. In this way, BBC Sounds is asserting its position as the leading destination for spoken word, news, entertainment and storytelling.
The year was also marked by audience peaks linked to major events, in particular with a record weekly audience of 5.1 million listeners during the broadcast of the Ashes.
BBC Sounds has unveiled its top 10 most listened-to podcasts of 2025, dominated by news, analysis and storytelling formats:
I guarantee: once you’ve watched one sequence of this game, you’ll want to watch them all! Hit The Spot is a radio game played by the team from The Edge morning show. The principle is simple: Dan has to sing a song with the sound off, and then fall back to the right moment when…
Radio is no longer just an audio experience.Studios are evolving into full-fledged production sets — without losing what defines them: the essence of radio. “Video radio” is that hybrid format where visuals matter as much as sound. But how do you design a studio that performs on both fronts — on-air and online — across…
The BBC has officially opened its annual development funds for independent production companies across the UK. Three schemes are available this year, with a total investment pot of £1.25 million. Three opportunities for independent producers Companies can apply to one of the following programmes: Each scheme includes a strategic investment, a dedicated mentor from within…
The 27th edition of the NRJ Music Awards, broadcast live from the Palais des Festivals in Cannes on 31 October, once again confirmed its status as a major music event on social media. Seven days after the broadcast, the ceremony hosted by Nikos Aliagas attracted 3 million TV viewers, dominating key audiences: But the biggest…
In the latest Social Radio newsletter , which analyses the best-performing content from 32 European radio stations, RTL and France Inter broke records for the most views with content that’s very simple to create: clipping their interviews. I explain why you absolutely must do this to maximise the visibility of your station and show off…
Long perceived as the soft-spoken voice of the British establishment, BBC Radio 4 has been quietly but deliberately shifting its strategy over the past few years. Across Instagram, Facebook, X (formerly Twitter) and, more recently, TikTok, the station is now multiplying short formats, humorous clips and debate extracts to reach a younger, more mobile audience. Within the…