LOS40, France Inter, BBC Radio 1 and NRJ are scoring big with their Rosalía contents
The release of LUX, Rosalía’s new album, has sparked a wave of high-performing content across major media brands. Three outlets stand out in particular LOS40, France Inter, BBC and NRJ each with a different strategy, but all with strong impact.
LOS40 : the Spanish powerhouse
LOS40 clearly dominates Rosalía-related coverage thanks to an event-driven and ultra-reactive approach. For the first time, Rosalía performed a brand-new song live during an awards ceremony.
- Their post about the Barcelona listening party reached 87,770 interactions, the best Instagram performance of the week
- The opening of the #LOS40MusicAwardsSantander with “Reliquia” generated 68,119 interactions, 1.3M views on Instagram, and is close to 1M views on YouTube.
- Add to that backstage videos, red carpet formats, and more
France Inter: the power of premium interview formats
France Inter opted for a more editorial and introspective approach — something that consistently works when the station highlights global artists.
In the show À la régulière, Rosalía discusses the human and spiritual dimensions of LUX, her relationship with light… and even her affection for French rapper Jul.
Clips from the interview have surpassed 1 million views on both Instagram and TikTok.
NRJ : a hit driven by the Lisa x Rosalía crossover
Similar to the winning formula used by France Inter and Skyrock, NRJ achieved its best results with a crossover moment: Rosalía reacting to a video message from Lisa (BLACKPINK) during her appearance on the Supershow NRJ.
- 10,305 interactions and 126,000 views on Meta
- 0.99% engagement rate, roughly double the account’s average
By contrast, the standard interview announcement post generated very little traction.
BBC Radio 1 :strong results despite a remote interview
Surprisingly, while Rosalía was physically in the studio with Nick for BBC Radio 6 Music, her interview with Jack Saunders on BBC Radio 1 was done via video call.
That didn’t prevent the UK station from posting excellent numbers. First came a highly effective teaser that openly embraces the video-call format:
The main clip, also filmed via visio, then reached 228,000 views on Meta. Unlike most French interviews, this one is calm, minimalist and extremely natural: Rosalía answers questions honestly, phone in hand.
Just like Taylor Swift, Rosalía understands the power of radio.
