French broadcaster TF1 is stepping into the long-form space with its first video podcast, “Pourquoi faire compliqué?” hosted by journalist and economist François Lenglet. The concept: a space for political and economic figures to discuss the “invisible mechanisms” that hold back French society.The first guest? Former Minister of the Economy Bruno Le Maire, who, just…
This week, Instagram Head Adam Mosseri, used his weekly Q&A session to address some hot topics. On the agenda: a clarification on OnlyFans creators’ visibility, new rules designed to protect teenagers, and an early look at Instagram’s future navigation layout. As every week, we’ve broken down his answers to help you stay ahead of the…
Radio is no longer just an audio experience.Studios are evolving into full-fledged production sets — without losing what defines them: the essence of radio. “Video radio” is that hybrid format where visuals matter as much as sound. But how do you design a studio that performs on both fronts — on-air and online — across…
Your station’s social media presence shapes how people see, find, and remember you.But if you want it to truly serve your on-air brand, stop treating it like a reflex.Think of it instead as an editorial extension — a space that amplifies what makes your station unique. Here are 15 simple, practical ways to turn your…
In the age of short-form dominance, Meta is doubling down on its video strategy.Facebook and Instagram are now fully centered around Reels — positioning short videos as the main lever for growth, engagement, and retention.Recent platform changes confirm the shift: everything points to a future built on Reels. What’s Changing on Facebook Meta has just…
Social media has become radio’s biggest amplifier — the way to reach listeners far beyond the airwaves.But it shouldn’t be treated like a simple editorial extension.Think of it instead as your brand’s permanent billboard, visible every day, everywhere. 1. Social Media: a Showcase, Not a Gateway Here’s the truth: posts on TikTok, Instagram or YouTube…
Launching a new show isn’t just about on-air promotion — it’s also a social media moment.The art of teasing is about setting the promise before the first broadcast. Too often, media brands settle for a simple visual — “New show, Monday at 6 p.m.” That might work for big events like sports or a famous…
Should you focus on Stories or Reels to grow your visibility on Instagram?Both formats serve very different purposes: Stories build loyalty, while Reels drive reach and audience growth. This article breaks down their strengths, limits, and how to choose the right mix depending on your goals. Two Formats, Two Logics Stories and Reels don’t play…
On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…
To celebrate the release of her new album The Life of a Showgirl, Taylor Swift partnered with six major UK radio stations — BBC Radio 1 and 2, Heart, Capital, Hits Radio and Magic FM — each airing an exclusive interview with the superstar, some even at the very same moment. A flawlessly timed campaign…