The latest social media articles

Radio Stations

How do french radios make millions views from their interviews?
Bybenoit 15/12/202515/12/2025

In the latest Social Radio newsletter , which analyses the best-performing content from 32 European radio stations, RTL and France Inter broke records for the most views with content that’s very simple to create: clipping their interviews. I explain why you absolutely must do this to maximise the visibility of your station and show off…

Read More How do french radios make millions views from their interviews?
Radio Stations

How Capital generated millions of views with the Jingle Bell Ball: the strategy explained
Bybenoit 15/12/202515/12/2025

2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on YouTube. Capital made a maximum of content in a minimum of time during its annual concert. What is the Jingle Bell Ball? The Jingle Bell Ball is Capital Radio’s big annual concert, held every…

Read More How Capital generated millions of views with the Jingle Bell Ball: the strategy explained
Radio Stations | Digital-only media | TV channels

Stranger Things: how did the cast invade YouTube to promote season 5?
Bybenoit 04/12/202504/12/2025

Season 5 of Stranger Things is back after a very long break of over 3 years. Netflix knows this. We’ve all got older (like the cast), our habits have changed, our uses have changed and some of the plot has been forgotten. So the platform orchestrated one of the biggest promotional tours ever for a…

Read More Stranger Things: how did the cast invade YouTube to promote season 5?
Radio Stations

Global launches WSQK “The Squawk”, Stranger Things pop-up radio
Bybenoit 25/11/202525/11/2025

The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is now available on London DAB, Global Player and connected speakers. The station will remain online until 1 January, in line with the release of the three parts of the final season of the show….

Read More Global launches WSQK “The Squawk”, Stranger Things pop-up radio
Radio Stations

BBC Radio 2: record number of views on the networks with Sara Cox’s Children in Need challenge
Bybenoit 25/11/202525/11/2025

BBC Radio 2 crushed the competition during the week of 9 to 15 November on social networks, and what’s more, it’s all for a good cause. It’s all down to one name and one number: Sara Cox, the station’s presenter, and £10 million raised for the BBC Children in Need charity event. To raise the…

Read More BBC Radio 2: record number of views on the networks with Sara Cox’s Children in Need challenge
Social Media Plateforms

Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Bybenoit 23/11/202523/11/2025

Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own posts improve your reach? No. Commenting on your own posts doesn’t change anything. On the other hand, replying to other people’s comments increases their future engagement, which can improve your performance in the long…

Read More Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Radio Stations

The Bauer group is experimenting with AI-generated traffic news. Another step towards hyper-personalised radio.
Bybenoit 19/11/202519/11/2025

Bauer is now replacing a large proportion of its traffic bulletins on Greatest Hits Radio and Hits Radio with updates generated and read by AI. The group worked with INRIX, its long-standing partner for traffic data, to switch to an automated system. Practical changes The majority of traffic reports are no longer recorded by humans….

Read More The Bauer group is experimenting with AI-generated traffic news. Another step towards hyper-personalised radio.
Social Media Plateforms

TikTok launches its channels: discover the “bulletin boards”
Bybenoit 16/11/202516/11/2025

TikTok is rolling out a new feature to bring creators closer to their audience. Bulletin boards” are now available all over the world, including France. The format is inspired by Instagram, Whatsapp and Messenger. What are bulletin boards for? A bulletin board is a simple distribution space. The creator speaks. The audience listens and reacts….

Read More TikTok launches its channels: discover the “bulletin boards”
TV channels

The Traitors: how the TV game is expanding and reaching a new audience with its companion podcast ?
Bybenoit 15/11/202515/11/2025

The success of The Traitors in the UK is not just based on the original TV show; it is also based on an ‘augmented’ audio-visual strategy that extends the experience, captures attention beyond live TV, and reaches a different audience. How and why did the idea emerge? Traitors was adapted by BBC Studios for UK…

Read More The Traitors: how the TV game is expanding and reaching a new audience with its companion podcast ?
TV channels

Teri Hatcher relaunches Desperate Housewives… as a podcast: an intergenerational “rewatch show
Bybenoit 15/11/202515/11/2025

Teri Hatcher is returning to Wisteria Lane. But this time, it’s not for a sequel or a reboot: it’s for a rewatch podcast, a format that has been a hit for several years now and is gradually establishing itself as a genuine model for companion podcasts like The Traitors. The actress has launched Desperately Devoted,…

Read More Teri Hatcher relaunches Desperate Housewives… as a podcast: an intergenerational “rewatch show

Learn from the best!