Every week, we look at how radio stations use video to grow their audience. What works on YouTube, TikTok and Instagram.
In a world where brands are fighting for attention, some European radio stations have understood how to transform their programmes or events into engaging and viral digital content. Here is a selection of concrete cases where the on-air channel becomes a starting point for social network activations, with or without their presenters. 1. Heart, British…
Long perceived as the soft-spoken voice of the British establishment, BBC Radio 4 has been quietly but deliberately shifting its strategy over the past few years. Across Instagram, Facebook, X (formerly Twitter) and, more recently, TikTok, the station is now multiplying short formats, humorous clips and debate extracts to reach a younger, more mobile audience. Within the…
In the latest Social Radio newsletter , which analyses the best-performing content from 32 European radio stations, RTL and France Inter broke records for the most views with content that’s very simple to create: clipping their interviews. I explain why you absolutely must do this to maximise the visibility of your station and show off…
2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on YouTube. Capital made a maximum of content in a minimum of time during its annual concert. What is the Jingle Bell Ball? The Jingle Bell Ball is Capital Radio’s big annual concert, held every…
Season 5 of Stranger Things is back after a very long break of over 3 years. Netflix knows this. We’ve all got older (like the cast), our habits have changed, our uses have changed and some of the plot has been forgotten. So the platform orchestrated one of the biggest promotional tours ever for a…
The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is now available on London DAB, Global Player and connected speakers. The station will remain online until 1 January, in line with the release of the three parts of the final season of the show….
BBC Radio 2 crushed the competition during the week of 9 to 15 November on social networks, and what’s more, it’s all for a good cause. It’s all down to one name and one number: Sara Cox, the station’s presenter, and £10 million raised for the BBC Children in Need charity event. To raise the…
Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own posts improve your reach? No. Commenting on your own posts doesn’t change anything. On the other hand, replying to other people’s comments increases their future engagement, which can improve your performance in the long…
Bauer is now replacing a large proportion of its traffic bulletins on Greatest Hits Radio and Hits Radio with updates generated and read by AI. The group worked with INRIX, its long-standing partner for traffic data, to switch to an automated system. Practical changes The majority of traffic reports are no longer recorded by humans….
TikTok is rolling out a new feature to bring creators closer to their audience. Bulletin boards” are now available all over the world, including France. The format is inspired by Instagram, Whatsapp and Messenger. What are bulletin boards for? A bulletin board is a simple distribution space. The creator speaks. The audience listens and reacts….