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Radio Stations

Global launches WSQK “The Squawk”, Stranger Things pop-up radio
Bybenoit 25/11/202525/11/2025

The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is now available on London DAB, Global Player and connected speakers. The station will remain online until 1 January, in line with the release of the three parts of the final season of the show….

Read More Global launches WSQK “The Squawk”, Stranger Things pop-up radio
Radio Stations

BBC Radio 2: record number of views on the networks with Sara Cox’s Children in Need challenge
Bybenoit 25/11/202525/11/2025

BBC Radio 2 crushed the competition during the week of 9 to 15 November on social networks, and what’s more, it’s all for a good cause. It’s all down to one name and one number: Sara Cox, the station’s presenter, and £10 million raised for the BBC Children in Need charity event. To raise the…

Read More BBC Radio 2: record number of views on the networks with Sara Cox’s Children in Need challenge
Social Media Plateforms

Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Bybenoit 23/11/202523/11/2025

Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own posts improve your reach? No. Commenting on your own posts doesn’t change anything. On the other hand, replying to other people’s comments increases their future engagement, which can improve your performance in the long…

Read More Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Radio Stations

The Bauer group is experimenting with AI-generated traffic news. Another step towards hyper-personalised radio.
Bybenoit 19/11/202519/11/2025

Bauer is now replacing a large proportion of its traffic bulletins on Greatest Hits Radio and Hits Radio with updates generated and read by AI. The group worked with INRIX, its long-standing partner for traffic data, to switch to an automated system. Practical changes The majority of traffic reports are no longer recorded by humans….

Read More The Bauer group is experimenting with AI-generated traffic news. Another step towards hyper-personalised radio.
Social Media Plateforms

TikTok launches its channels: discover the “bulletin boards”
Bybenoit 16/11/202516/11/2025

TikTok is rolling out a new feature to bring creators closer to their audience. Bulletin boards” are now available all over the world, including France. The format is inspired by Instagram, Whatsapp and Messenger. What are bulletin boards for? A bulletin board is a simple distribution space. The creator speaks. The audience listens and reacts….

Read More TikTok launches its channels: discover the “bulletin boards”
TV channels

The Traitors: how the TV game is expanding and reaching a new audience with its companion podcast ?
Bybenoit 15/11/202515/11/2025

The success of The Traitors in the UK is not just based on the original TV show; it is also based on an ‘augmented’ audio-visual strategy that extends the experience, captures attention beyond live TV, and reaches a different audience. How and why did the idea emerge? Traitors was adapted by BBC Studios for UK…

Read More The Traitors: how the TV game is expanding and reaching a new audience with its companion podcast ?
TV channels

Teri Hatcher relaunches Desperate Housewives… as a podcast: an intergenerational “rewatch show
Bybenoit 15/11/202515/11/2025

Teri Hatcher is returning to Wisteria Lane. But this time, it’s not for a sequel or a reboot: it’s for a rewatch podcast, a format that has been a hit for several years now and is gradually establishing itself as a genuine model for companion podcasts like The Traitors. The actress has launched Desperately Devoted,…

Read More Teri Hatcher relaunches Desperate Housewives… as a podcast: an intergenerational “rewatch show
Radio Stations | Social Media Plateforms

TikTok and iHeartMedia launch a massive partnership: filmed podcasts, national radio and creators at the heart of the system
Bybenoit 15/11/202515/11/2025

TikTok and iHeartMedia have just announced a major multi-platform partnership. Together, the two companies will launch a complete ecosystem combining filmed podcasts, radio, video studios and live events. The agreement marks a strategic turning point: TikTok creators will become voices and storytellers at events, on radio and in podcasts. The “TikTok Podcast Network”: 25 new…

Read More TikTok and iHeartMedia launch a massive partnership: filmed podcasts, national radio and creators at the heart of the system
Social Media Plateforms

Monetization, reach for sponsorised posts, linked reels: the answers from Adam Mosseri (Instagram) in his Q&A of the week (15/11/2025)
Bybenoit 15/11/202515/11/2025

This week, Instagram director Adam Mosseri took advantage of his Q&A session to talk about important topics such as features in testing, sponsorship and creator compensation. As we do every week, we decipher his answers for you to help you stay on top of Instagram news. Can you link a Reel after posting? Yes. Open…

Read More Monetization, reach for sponsorised posts, linked reels: the answers from Adam Mosseri (Instagram) in his Q&A of the week (15/11/2025)
Social Media Plateforms

Vine is back with 150,000 archives… and a total ban on AI
Bybenoit 14/11/202514/11/2025

Almost ten years after Vine disappeared, the iconic six-second video app is back with a new version called diVine, funded by Twitter founder Jack Dorsey. But this time, the project isn’t just about resurrecting a Proust’s madeleine: it wants to offer a 100% human social network where videos generated by AI are automatically detected… and…

Read More Vine is back with 150,000 archives… and a total ban on AI

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