Every week, we look at how radio stations use video to grow their audience. What works on YouTube, TikTok and Instagram.
It’s historic! Since 1 June, The Breakfast Club, iHeartMedia WWPR-FM Power 105.1’s hip-hop morning show, has been broadcast live and simultaneously on Netflix worldwide, every weekday morning for almost three hours. It is the first live daily broadcast in the platform’s history. The story began in January 2026: the full video replay episodes of The…
Faced with TikTok, Instagram and YouTube, the streaming giant is redesigning its mobile application with vertical videos and video podcasts to encourage daily engagement. At its quarterly results presentation on Tuesday, the company announced a major overhaul of its mobile application, which will borrow heavily from the codes of social networks to appeal to users…
Season 5 of Stranger Things is back after a very long break of over 3 years. Netflix knows this. We’ve all got older (like the cast), our habits have changed, our uses have changed and some of the plot has been forgotten. So the platform orchestrated one of the biggest promotional tours ever for a…
The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is now available on London DAB, Global Player and connected speakers. The station will remain online until 1 January, in line with the release of the three parts of the final season of the show….