Social media has become radio’s biggest amplifier — the way to reach listeners far beyond the airwaves.But it shouldn’t be treated like a simple editorial extension.Think of it instead as your brand’s permanent billboard, visible every day, everywhere. 1. Social Media: a Showcase, Not a Gateway Here’s the truth: posts on TikTok, Instagram or YouTube…
Launching a new show isn’t just about on-air promotion — it’s also a social media moment.The art of teasing is about setting the promise before the first broadcast. Too often, media brands settle for a simple visual — “New show, Monday at 6 p.m.” That might work for big events like sports or a famous…
Should you focus on Stories or Reels to grow your visibility on Instagram?Both formats serve very different purposes: Stories build loyalty, while Reels drive reach and audience growth. This article breaks down their strengths, limits, and how to choose the right mix depending on your goals. Two Formats, Two Logics Stories and Reels don’t play…
On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…
To celebrate the release of her new album The Life of a Showgirl, Taylor Swift partnered with six major UK radio stations — BBC Radio 1 and 2, Heart, Capital, Hits Radio and Magic FM — each airing an exclusive interview with the superstar, some even at the very same moment. A flawlessly timed campaign…
While streaming platforms are running out of ways to create real music moments — especially this summer — college radio in the U.S. is quietly making a comeback. That’s the story Manon Mariani explored in Zoom Zoom Zen on France Inter. The journalist is referencing Emily White’s deep dive in her newsletter White Noise: “Gen…