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Social Media Plateforms

TikTok is (also) moving into video podcasts
Bybenoit 14/11/202514/11/2025

TikTok continues its push into long-form and hybrid formats. The platform has announced a strategic partnership with iHeartMedia, the US radio giant and the world’s largest podcast publisher, to produce a new wave of filmed podcasts hosted by TikTok creators. Up to 25 shows are expected to launch: recorded in studio, distributed in audio on…

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Radio Stations | TV channels

95 million views: NRJ breaks all records at the NRJ Music Awards
Bybenoit 14/11/202514/11/2025

The 27th edition of the NRJ Music Awards, broadcast live from the Palais des Festivals in Cannes on 31 October, once again confirmed its status as a major music event on social media. Seven days after the broadcast, the ceremony hosted by Nikos Aliagas attracted 3 million TV viewers, dominating key audiences: But the biggest…

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TV channels | Radio Stations

The most viewed videos from the NRJ Music Awards 2025 ceremony
Bybenoit 14/11/202514/11/2025

From stage performances to backstage, red carpet moments to reactions in the dressing room: the 26ᵉ edition of the NRJ Music Awards (31 October 2025) has been filling up with views on social networks. Between emotions, looks and viral sequences, here are the videos that got the most views. These are the figures gathered from…

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Trends & Medias Insights | Radio Stations

Stingray acquires TuneIn: a “transformative” deal to dominate connected audio
Bybenoit 14/11/202514/11/2025

Canadian group Stingray has just completed its biggest acquisition to date: the purchase of TuneIn, the U.S. radio and audio-streaming giant, for US$175 million. It’s a major turning point for the Montreal-based company, which now aims to establish itself as a global force in the audio ecosystem, particularly in the connected-car space. Who is Stingray?…

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Social Media Plateforms

Threads launches a new feature for podcasters
Bybenoit 14/11/202514/11/2025

Meta is aiming to position Threads as the social platform for audio creators. After surpassing 400 million active users, the app is refining its strategy with new features designed specifically for podcasters and content studios. Threads, a new playground for audio creators? Until now, podcast-related conversations were scattered across Reddit, YouTube, Spotify or X. Threads…

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Radio Stations

LOS40, France Inter, BBC Radio 1 and NRJ are scoring big with their Rosalía contents
Bybenoit 14/11/202514/11/2025

The release of LUX, Rosalía’s new album, has sparked a wave of high-performing content across major media brands. Three outlets stand out in particular LOS40, France Inter, BBC and NRJ each with a different strategy, but all with strong impact. LOS40 : the Spanish powerhouse LOS40 clearly dominates Rosalía-related coverage thanks to an event-driven and…

Read More LOS40, France Inter, BBC Radio 1 and NRJ are scoring big with their Rosalía contents
Radio Stations | TV channels

BBC Launches £1.25m Development Funds for UK Indie Producers
Bybenoit 14/11/202514/11/2025

The BBC has officially opened its annual development funds for independent production companies across the UK. Three schemes are available this year, with a total investment pot of £1.25 million. Three opportunities for independent producers Companies can apply to one of the following programmes: Each scheme includes a strategic investment, a dedicated mentor from within…

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Uncategorised

Méthodologie du baromètre Instagram Social Radio
Bybenoit 13/11/202504/01/2026

Comment SoMeMe.fm analyse chaque semaine les performances sociales des radios européennes ? Objectif Le Baromètre Instagram Social Radio de SoMeMe.fm mesure chaque semaine l’activité et la performance des comptes Instagram de radios européennes (musicales, d’information ou généralistes).L’objectif est double : 🧩 Périmètre de l’étude Le baromètre couvre actuellement 32 radios issues de 4 pays européens…

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Guides & Best Practices

Instagram is testing a “Reels-first” interface. Here’s how radio & podcast brands should adapt.
Bybenoit 05/11/2025

In September 2025, Instagram started testing a new interface in India where the app opens directly on the Reels tab — with Stories still at the top, and DMs moved to the centre of the navigation bar. For radio, TV and podcast publishers, this is more than a UI refresh — it’s a strategic shift…

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Trends & Medias Insights

The best French podcasts on social media & media innovation to stay sharp in 2025
Bybenoit 05/11/2025

In a field that moves at insane speed, podcasts have become a key resource.Here’s our pick of French podcasts that help you track platform trends, audience shifts and editorial innovation — if you work in social, digital or media marketing. Deep Media – Julien Boujot Independent podcast launched in 2025 by Julien Boujot. Long-form interviews…

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