SoMeMe – Social Media strategy for radio, podcasts and the media
We support radio stations, podcast studios and the media in their social media strategy: from audit to content creation, via distribution and performance.
Our articles on the media’s social media strategy
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How do french radios make millions views from their interviews?
In the latest Social Radio newsletter , which analyses the best-performing content from 32 European radio stations, RTL and France Inter…
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How Capital generated millions of views with the Jingle Bell Ball: the strategy explained
2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on…
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Stranger Things: how did the cast invade YouTube to promote season 5?
Season 5 of Stranger Things is back after a very long break of over 3 years. Netflix knows this. We’ve all…
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Global launches WSQK “The Squawk”, Stranger Things pop-up radio
The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is…
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BBC Radio 2: record number of views on the networks with Sara Cox’s Children in Need challenge
BBC Radio 2 crushed the competition during the week of 9 to 15 November on social networks, and what’s more, it’s…
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Instagram: comments, carousels, AI, Trial Reels and the future of the algorithm: Adam Mosseri’s answers this week (22/11/25)
Every week, Adam Mosseri answers users’ questions. Here are the key points of the new FAQ Does commenting on your own…
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The Bauer group is experimenting with AI-generated traffic news. Another step towards hyper-personalised radio.
Bauer is now replacing a large proportion of its traffic bulletins on Greatest Hits Radio and Hits Radio with updates generated…
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TikTok launches its channels: discover the “bulletin boards”
TikTok is rolling out a new feature to bring creators closer to their audience. Bulletin boards” are now available all over…
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The Traitors: how the TV game is expanding and reaching a new audience with its companion podcast ?
The success of The Traitors in the UK is not just based on the original TV show; it is also based…
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Teri Hatcher relaunches Desperate Housewives… as a podcast: an intergenerational “rewatch show
Teri Hatcher is returning to Wisteria Lane. But this time, it’s not for a sequel or a reboot: it’s for a…
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TikTok and iHeartMedia launch a massive partnership: filmed podcasts, national radio and creators at the heart of the system
TikTok and iHeartMedia have just announced a major multi-platform partnership. Together, the two companies will launch a complete ecosystem combining filmed…
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Monetization, reach for sponsorised posts, linked reels: the answers from Adam Mosseri (Instagram) in his Q&A of the week (15/11/2025)
This week, Instagram director Adam Mosseri took advantage of his Q&A session to talk about important topics such as features in…
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Vine is back with 150,000 archives… and a total ban on AI
Almost ten years after Vine disappeared, the iconic six-second video app is back with a new version called diVine, funded by…
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TikTok is (also) moving into video podcasts
TikTok continues its push into long-form and hybrid formats. The platform has announced a strategic partnership with iHeartMedia, the US radio…
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95 million views: NRJ breaks all records at the NRJ Music Awards
The 27th edition of the NRJ Music Awards, broadcast live from the Palais des Festivals in Cannes on 31 October, once…
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The most viewed videos from the NRJ Music Awards 2025 ceremony
From stage performances to backstage, red carpet moments to reactions in the dressing room: the 26ᵉ edition of the NRJ Music…
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Stingray acquires TuneIn: a “transformative” deal to dominate connected audio
Canadian group Stingray has just completed its biggest acquisition to date: the purchase of TuneIn, the U.S. radio and audio-streaming giant,…
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Threads launches a new feature for podcasters
Meta is aiming to position Threads as the social platform for audio creators. After surpassing 400 million active users, the app…
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LOS40, France Inter, BBC Radio 1 and NRJ are scoring big with their Rosalía contents
The release of LUX, Rosalía’s new album, has sparked a wave of high-performing content across major media brands. Three outlets stand…
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BBC Launches £1.25m Development Funds for UK Indie Producers
The BBC has officially opened its annual development funds for independent production companies across the UK. Three schemes are available this…
Our social media guides for the media :
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Instagram is testing a “Reels-first” interface. Here’s how radio & podcast brands should adapt.
In September 2025, Instagram started testing a new interface in India where the app opens directly on the Reels tab — with Stories still at the top, and DMs moved to the centre of the navigation bar. For radio, TV and podcast publishers, this is more than a UI refresh — it’s a strategic shift…
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How to Tease a New Show on Social Media
Launching a new show isn’t just about on-air promotion — it’s also a social media moment.The art of teasing is about setting the promise before the first broadcast. Too often, media brands settle for a simple visual — “New show, Monday at 6 p.m.” That might work for big events like sports or a famous…
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Stories or Reels: How to Choose the Right Format for Your Social Media Strategy
Should you focus on Stories or Reels to grow your visibility on Instagram?Both formats serve very different purposes: Stories build loyalty, while Reels drive reach and audience growth. This article breaks down their strengths, limits, and how to choose the right mix depending on your goals. Two Formats, Two Logics Stories and Reels don’t play…
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How to Turn Audio Into Video: 7 Smart Ways to Bring It to Life on Reels & TikTok
On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…
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When you’re a media company, your core business may be a linear programme like a radio or TV channel. We may want to send traffic to our proprietary sites or to VOD or podcast platforms. Being a media outlet means reacting to current events, and publishing a wide range of content, both original and extracted from linear programming. It means publishing everywhere, all the time.
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