SoMeMe – Social Media strategy for radio, podcasts and the media
We support radio stations, podcast studios and the media in their social media strategy: from audit to content creation, via distribution and performance.
Our articles on the media’s social media strategy
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Protecting Minors & OnlyFans: Adam Mosseri (Instagram) Explains New Rules in This Week’s FAQ (18 Oct 2025)
This week, Instagram Head Adam Mosseri, used his weekly Q&A session to address some hot topics. On the agenda: a clarification…
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The 15 Best Social Media Strategies for Radio in 2025
Your station’s social media presence shapes how people see, find, and remember you.But if you want it to truly serve your…
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Short-Form Video Takes the Lead: Facebook and Instagram Go All-In on Reels to Catch Up With TikTok
In the age of short-form dominance, Meta is doubling down on its video strategy.Facebook and Instagram are now fully centered around…
Our social media guides for the media :
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How to Tease a New Show on Social Media
Launching a new show isn’t just about on-air promotion — it’s also a social media moment.The art of teasing is about setting the promise before the first broadcast. Too often, media brands settle for a simple visual — “New show, Monday at 6 p.m.” That might work for big events like sports or a famous…
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Stories or Reels: How to Choose the Right Format for Your Social Media Strategy
Should you focus on Stories or Reels to grow your visibility on Instagram?Both formats serve very different purposes: Stories build loyalty, while Reels drive reach and audience growth. This article breaks down their strengths, limits, and how to choose the right mix depending on your goals. Two Formats, Two Logics Stories and Reels don’t play…
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How to Turn Audio Into Video: 7 Smart Ways to Bring It to Life on Reels & TikTok
On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…
Why a website specialising in social media for the media?
Being a medium is different.
When you’re a media company, your core business may be a linear programme like a radio or TV channel. We may want to send traffic to our proprietary sites or to VOD or podcast platforms. Being a media outlet means reacting to current events, and publishing a wide range of content, both original and extracted from linear programming. It means publishing everywhere, all the time.
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