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SoMeMe – Social Media strategy for radio, podcasts and the media
We support radio stations, podcast studios and the media in their social media strategy: from audit to content creation, via distribution and performance.
Our articles on the media’s social media strategy
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“Hit the Spot”, the viral format of New Zealand radio station The Edge
I guarantee: once you’ve watched one sequence of this game, you’ll want to watch them all! Hit The Spot is a…
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This is how Netflix plans to steal your scrolling time from TikTok
Faced with TikTok, Instagram and YouTube, the streaming giant is redesigning its mobile application with vertical videos and video podcasts to…
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Podcast production company Goalhanger passes 250,000 paying subscribers mark
Goalhanger, the podcast production company behind hit shows such as The Rest Is History and The Rest Is Politics, has just…
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This Cadena 100’s radio segment draws millions of views
Spanish radio station Cadena 100 has hit the jackpot! In the Social Radio newsletter, which each week analyses the best-performing content…
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BBC to sign historic partnership with YouTube
According to the Financial Times, the BBC and YouTube are to announce a partnership to create original programmes on the platform,…
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Spotify aims to strengthen its position in fitness content through video
While competitors like Apple have long dominated the digital fitness market, Spotify is quietly positioning itself as an unexpected player in…
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Disney+ to create a vertical video feed in its app to encourage daily use
Disney+ is preparing for the arrival of vertical videos in its application. Their aim is to increase daily usage and catch…
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Global acquires YouTube sports channel The Overlap to strengthen its position in video podcasts and sport
Global announces the acquisition of a majority stake in The Overlap, the sports media company founded in 2021 by Gary Neville….
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12 Million Views in 5 Segments : French Singer Clara Luciani’s Winning Run on France Inter
As they do every Christmas, radio stations are adapting their schedules to reflect the season: gastronomy, gift ideas, music, special guests,…
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“Authenticity After Abundance” in the AI Era: What Instagram’s CEO Is Warning Us About
In a long post published on Threads, Adam Mosseri lays out what he sees as one of the biggest risks facing…
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Lofi Girl opens a café in Paris, when a radio station born on YouTube becomes a physical space
The Lofi Girl brand is opening its first physical location in Paris. The Lofi Café is due to open in early…
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BBC Sounds: record year with over 2.5 billion listens in 2025
The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded…
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He creates a Spotify playlist that follows FIP’s programming in real time
Clever! A passionate fan has created a Spotify playlist that updates in real time with songs played on FIP radio. But…
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Instagram is coming to connected TVs too
Instagram boss Adam Mosseri continues hisweekly story Q&A session. This time, he talks about TV, the place of subscribers, carousels, Stories,…
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How Top Radio Stations Deliver Branded Content That Performs on Social
In a world where brands are fighting for attention, some European radio stations have understood how to transform their programmes or…
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How BBC Radio 4 adapts its shows for social media to reach a new audience ?
Long perceived as the soft-spoken voice of the British establishment, BBC Radio 4 has been quietly but deliberately shifting its strategy over the…
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How do french radios make millions views from their interviews?
In the latest Social Radio newsletter , which analyses the best-performing content from 32 European radio stations, RTL and France Inter…
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How Capital generated millions of views with the Jingle Bell Ball: the strategy explained
2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on…
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Stranger Things: how did the cast invade YouTube to promote season 5?
Season 5 of Stranger Things is back after a very long break of over 3 years. Netflix knows this. We’ve all…
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Global launches WSQK “The Squawk”, Stranger Things pop-up radio
The Global Group has just launched a wonderful project: WSQK The Squawk, a short-lived radio station inspired by Stranger Things, is…
Our social media guides for the media :
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6 strategies podcasters really use to grow their audience, without a budget
Most podcasts stagnate for one simple reason: they try to convince people who don’t listen to podcasts. The most honest advice comes from the podcasters themselves, the ones who test, fail and try again. On r/podcasting, they give practical, no-budget, space-buying advice on what has worked for them. Here are the ones that work best…
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Instagram is testing a “Reels-first” interface. Here’s how radio & podcast brands should adapt.
In September 2025, Instagram started testing a new interface in India where the app opens directly on the Reels tab — with Stories still at the top, and DMs moved to the centre of the navigation bar. For radio, TV and podcast publishers, this is more than a UI refresh — it’s a strategic shift…
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How to Tease a New Show on Social Media
Launching a new show isn’t just about on-air promotion — it’s also a social media moment.The art of teasing is about setting the promise before the first broadcast. Too often, media brands settle for a simple visual — “New show, Monday at 6 p.m.” That might work for big events like sports or a famous…
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Stories or Reels: How to Choose the Right Format for Your Social Media Strategy
Should you focus on Stories or Reels to grow your visibility on Instagram?Both formats serve very different purposes: Stories build loyalty, while Reels drive reach and audience growth. This article breaks down their strengths, limits, and how to choose the right mix depending on your goals. Two Formats, Two Logics Stories and Reels don’t play…
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How to Turn Audio Into Video: 7 Smart Ways to Bring It to Life on Reels & TikTok
On social media, audio alone won’t stand out — it has to catch the eye as much as the ear.The easiest way, of course, is to film your sessions in the studio and pull visuals from there.But what if your sequence was never recorded on camera? Interviews, podcast snippets, on-air moments, or iconic voices —…
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Being a medium is different.
When you’re a media company, your core business may be a linear programme like a radio or TV channel. We may want to send traffic to our proprietary sites or to VOD or podcast platforms. Being a media outlet means reacting to current events, and publishing a wide range of content, both original and extracted from linear programming. It means publishing everywhere, all the time.
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