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Radio Stations

Lofi Girl opens a café in Paris, when a radio station born on YouTube becomes a physical space
Bybenoit 31/12/202531/12/2025

The Lofi Girl brand is opening its first physical location in Paris. The Lofi Café is due to open in early 2026 at 60 rue Saint-Denis, in the 1st arrondissement. The official promise is simple: a cozy place to work, relax and listen to Lofi music. No public details at this stage about prices or…

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Guides & Best Practices

6 strategies podcasters really use to grow their audience, without a budget
Bybenoit 30/12/2025

Most podcasts stagnate for one simple reason: they try to convince people who don’t listen to podcasts. The most honest advice comes from the podcasters themselves, the ones who test, fail and try again. On r/podcasting, they give practical, no-budget, space-buying advice on what has worked for them. Here are the ones that work best…

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Radio Stations

BBC Sounds: record year with over 2.5 billion listens in 2025
Bybenoit 29/12/202529/12/2025

The BBC has announced another record year for its BBC Sounds platform. Between January and November 2025, the audio platform exceeded 2.5 billion listens, an increase of +8% compared to the same period in 2024. A total of 2.8 billion audio plays were recorded across the BBC ecosystem, including radio, podcasts, sport, news and rich…

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Radio Stations

He creates a Spotify playlist that follows FIP’s programming in real time
Bybenoit 28/12/202528/12/2025

Clever! A passionate fan has created a Spotify playlist that updates in real time with songs played on FIP radio. But by what magic? Radio France is playing the open data game to the hilt (thanks public service). On their developer site, you can access a whole host of data on programmes, guests and stations….

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Social Media Plateforms

Instagram is coming to connected TVs too
Bybenoit 27/12/202527/12/2025

Instagram boss Adam Mosseri continues hisweekly story Q&A session. This time, he talks about TV, the place of subscribers, carousels, Stories, advertising and the famous “shadowban”. Very concrete answers about how the platform really works. Instagram is coming to TV, but in beta version Adam Mosseri has confirmed the launch of an initial version of…

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Radio Stations

How Top Radio Stations Deliver Branded Content That Performs on Social
Bybenoit 27/12/202528/12/2025

In a world where brands are fighting for attention, some European radio stations have understood how to transform their programmes or events into engaging and viral digital content. Here is a selection of concrete cases where the on-air channel becomes a starting point for social network activations, with or without their presenters. 1. Heart, British…

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Radio Stations

How BBC Radio 4 adapts its shows for social media to reach a new audience ?
Bybenoit 22/12/202522/12/2025

Long perceived as the soft-spoken voice of the British establishment, BBC Radio 4 has been quietly but deliberately shifting its strategy over the past few years. Across Instagram, Facebook, X (formerly Twitter) and, more recently, TikTok, the station is now multiplying short formats, humorous clips and debate extracts to reach a younger, more mobile audience. Within the…

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Radio Stations

How do french radios make millions views from their interviews?
Bybenoit 15/12/202515/12/2025

In the latest Social Radio newsletter , which analyses the best-performing content from 32 European radio stations, RTL and France Inter broke records for the most views with content that’s very simple to create: clipping their interviews. I explain why you absolutely must do this to maximise the visibility of your station and show off…

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Radio Stations

How Capital generated millions of views with the Jingle Bell Ball: the strategy explained
Bybenoit 15/12/202515/12/2025

2 nights of concerts in London, 20 artists, almost 70 extracts broadcast in short versions and almost 80 long videos on YouTube. Capital made a maximum of content in a minimum of time during its annual concert. What is the Jingle Bell Ball? The Jingle Bell Ball is Capital Radio’s big annual concert, held every…

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Radio Stations | Digital-only media | TV channels

Stranger Things: how did the cast invade YouTube to promote season 5?
Bybenoit 04/12/202504/12/2025

Season 5 of Stranger Things is back after a very long break of over 3 years. Netflix knows this. We’ve all got older (like the cast), our habits have changed, our uses have changed and some of the plot has been forgotten. So the platform orchestrated one of the biggest promotional tours ever for a…

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